Sensory Design

Sensory design is a research-based approach that aims to understand how different sensory stimuli can modify human behaviors, emotions, and perceptions. This approach is used to create immersive and engaging experiences that cater to the users’ sensory preferences.

The focus of this prototype is not only on the graphic design but also the visual sensory aspect, making this project a research-based practice with the objective of crafting an Asian restaurant menu that offers a nostalgic, cultural, Zen, and sophisticated visual experience to its customers. The design process involves conducting user surveys and observational studies in Asian restaurants. 

Font used: Asylum Mansion, Futura PT, and Clerical Script (隶体). Fall 2019.